Técnicas de exhibición

Técnicas de exhibición

El principal objetivo de la exhibición de los productos es:

1. Traer la atención del cliente sobre el producto.

2. Fomentar la fidelidad de los clientes hacia el negocio.

3. Ofrecer el producto.

4. Impulsar a la compra.

Las técnicas de exhibición buscan presentar el producto en ubicaciones, formas y disposiciones que generen atracción. Por tanto, el área del punto de venta en que sea exhibido, el lugar que el producto tenga en la góndola, la altura en que fue ubicado, las formas de apilación en que se presente y los accesorios gráficos y físicos (display, exhibidores, etc.) que se monten, determinan la mayor o menor venta que el producto tendrá.

Cada punto de venta está dividido en áreas "frías y calientes", conocidas y probadas, según los niveles de circulación de público y el nivel de atención que ellos tienen.


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